Today the saturation of the product in demand creates in a customer the desire to find goods that could reflect their unique needs, forming the basis of the process of image formation and self-realization. The response of the market is production customization.
Exceptionally large image component is realized in customisation of clothes and shoes, but the element of fun with their accessories like socks also plays an important role. The stumbling block of mass customised clothes and shoes production is the problem of matching dimensions of customer’s anthropometric data. Dimensional customization of clothes and shoes at this stage could be realized only in a very narrow segment of premium class – using technology Bespoke and made-to-measure (MTM). Continue reading “Virtual fitting room as the way to clothes and shoes mass customisation”