Representatives of Imigize held working meetings with European shoe brands during a visit to the footwear industry’s leading international trade fair MICAM in Milan on 16th -19th of Sept.
MICAM is the landmark event for footwear industry professionals from all over the world.
The fair occupies an exhibition area of about 63.000 square meters and plays host 1.300 companies each edition, of which more than 600 are international. Together they represent over 30 different countries.
The visit to Milan showed the openness of European manufacturers to innovations.
The producers and brands from Italy, Portugal, Great Britain expressed interest in cooperation with Imigize.
During the meetings, the question of the opening of the European Measurement Center in Italy was discussed, as part of the creation of a joint venture – Imigize Italy.
The parties decided to continue a more detailed discussion of all aspects of the development of partnerships: signing of Memorandums on mutual understanding and cooperation, launching pilot versions of integration with the Imigize service.