Imigize took part in the international investment forum AVCJ in Hong Kong.

Imigize took part in the international investment forum AVCJ in Hong Kong.
The forum brought together over 1100 financial community top officials of the countries of the Indo-Pacific region – Hong Kong, China, India, Singapore, Japan, South Korea, Taiwan, Malaysia, Australia, USA.

Within three days from 14th to 16th of November the thematic conference and meetings of leading international and regional venture funds, investment companies and fund managers was held in the halls of luxury hotel Four Seasons.

The AVCJ Forum remains the bellwether for the alternative investment industry in Asia, where leading investors from the world’s most successful and influential firms congregate, for their annual market update, debate investment strategies and engage in high caliber networking.

During the forum, Imigize representatives demonstrated the work of contactless fitting service – a creation of 3D models of the customer’s feet using the portable scanner, the process of footwear selection and compatibility testing on the shoe samples.

The company’s project aroused interest on the part of the participants of the forum; were appreciated the novelty of the project and its potential to develop the online segment of the world market of shoes.

More than 50 meetings with fund chief executive officers and executive partners were held in the course of the forum with the purpose of development of the joint project in the region.
We hope for to continue the forum negotiations with potential partners and attracting new funds to the Imigize project.

OnLine Shopping – 91.5% of Russians are used to paying for online purchases

The company Mediascope has studied how residents of large cities of Russia make electronic payments.

According to the results of the study, compared to last year, the popularity of payments from smartphones has grown. At the same time, with mobile applications, 60% more users pay than mobile versions of sites. The share of those who prefer non-contact payment, so far does not exceed 8.6%.

For most of the respondents, online payments have become a habit: 91.5% of Russian Internet users pay for goods and services. 85.7% of respondents use computers and laptops for payment, 68.3% use smartphones.

Will digital technologies in on-line retail grow through as bamboo sprouts?

Digital technologies influence greatly modern system of retail. There is a new wave of innovative findings that are able to drastically change our world emerge every day. Today technologies do not restrict our business, but give a greater chance for market expansions. Clothes and footwear on-line trade is not an exception.

There are a lot of problems in the on-line clothes and footwear trade that are not resolving. Firstly, there is a clear tendency of stagnation of growth in consumer traffic in on-line clothes and footwear shops. Every year we can definitely see an increase of total sales, but it doesn’t reflect the dynamics of people’s needs in these products. The fact is that customers are dealing with the problem of size fitting while shopping on-line. On-line shopping system as it is right now is not designed for a safe purchase of clothes and footwear that will surely fit the customer by size. Right now it is a great luck to buy a fitting item. That scares most customers. New service that shops provide – to bring several sizes of an item for customers and possibility of free returns-doesn’t resolve this psychological and economical problem.

Continue reading “Will digital technologies in on-line retail grow through as bamboo sprouts?”

Do we need the digitalization of business mind in retail?

A lot of attention devoted now to the problem of digitalization in business as an important aspect of the new paradigm formation in the entrepreneurship culture. Here are novel ideas about revolutionary changes in retail as an example:  the article “Winning with digital what makes a digital leader” by Tito Arciniega, Vice President, WW Commercial Sector Industries, Enterprise & Partner Group, Microsoft Corp. Or recent Daniel Zhang’s, the CEO of Alibaba Group, presentation in Davos on “Digital tech is changing retail”. One of the main ideas of these authors is that technological innovations today conduce to mass transition to the new level of doing business. Continue reading “Do we need the digitalization of business mind in retail?”

Virtual fitting room as the way to clothes and shoes mass customisation

Today the saturation of the product in demand creates in a customer the desire to find goods that could reflect their unique needs, forming the basis of the process of image formation and self-realization. The response of the market is production customization.

Exceptionally large image component is realized in customisation of clothes and shoes, but the element of fun with their accessories like socks also plays an important role. The stumbling block of mass customised clothes and shoes production is the problem of matching dimensions of customer’s anthropometric data. Dimensional customization of clothes and shoes at this stage could be realized only in a very narrow segment of premium class – using technology Bespoke and made-to-measure (MTM). Continue reading “Virtual fitting room as the way to clothes and shoes mass customisation”

Will developers of shopping malls cry in 5-10 years?

Every day there is a new wave of technological solutions that can radically change our everyday world. This is the new world of Internet of Things (IoT) and Internet of Services. The Augmented Reality (AR) keeps a special place. Now it’s not just catching Pokémon, but also a virtual trying on clothes and shoes.

We believe that the appearance of a virtual fitting begins a new era – the mass move to trade clothes and shoes online. It won’t happen tomorrow, but it will happen soon. Already the trend is spreading fast. According to the latest forecasts of the American experts, by 2018, one in four American and European clothing and shoes stores will close its doors forever. Already on the outskirts of cities and towns in US and Germany there is a sharp decline of open shops. They cannot compete with the Internet.

Continue reading “Will developers of shopping malls cry in 5-10 years?”