Virtual fitting room as the way to clothes and shoes mass customisation

Today the saturation of the product in demand creates in a customer the desire to find goods that could reflect their unique needs, forming the basis of the process of image formation and self-realization. The response of the market is production customization.

Exceptionally large image component is realized in customisation of clothes and shoes, but the element of fun with their accessories like socks also plays an important role. The stumbling block of mass customised clothes and shoes production is the problem of matching dimensions of customer’s anthropometric data. Dimensional customization of clothes and shoes at this stage could be realized only in a very narrow segment of premium class – using technology Bespoke and made-to-measure (MTM). Continue reading “Virtual fitting room as the way to clothes and shoes mass customisation”

Will developers of shopping malls cry in 5-10 years?

Every day there is a new wave of technological solutions that can radically change our everyday world. This is the new world of Internet of Things (IoT) and Internet of Services. The Augmented Reality (AR) keeps a special place. Now it’s not just catching Pokémon, but also a virtual trying on clothes and shoes.

We believe that the appearance of a virtual fitting begins a new era – the mass move to trade clothes and shoes online. It won’t happen tomorrow, but it will happen soon. Already the trend is spreading fast. According to the latest forecasts of the American experts, by 2018, one in four American and European clothing and shoes stores will close its doors forever. Already on the outskirts of cities and towns in US and Germany there is a sharp decline of open shops. They cannot compete with the Internet.

Continue reading “Will developers of shopping malls cry in 5-10 years?”